Golf Convergence launched a national golf course financial benchmarking study. All golf courses are invited to participate in the survey by clicking here: http://www.surveymonkey.com/s/3KTFHWQ. Each course that responds will receive a complimentary copy of the research report on April 19, 2011.
Golf Datatech, NGF, NGCOA, and the PGA have all invested significant resources to benchmark the financial performance of golf courses. Their unified goal of providing golf course operators valuable insights as to their own facility’s relative performance compared to industry averages is noteworthy.
This study is designed to measure the value derived by golf course operators from the published reports and hopefully ascertain how to stimulate their greater participation. Financial benchmarking (comparing the financial performance of your golf course against a composite industry average) has gone through a period of growing pains of starts and stops. Despite the impressive effort by all of these groups, less than 25% of golf courses participate.
J. J. Keegan, Managing Principal of Golf Convergence and author of the ING Award winning book, “The Business of Golf – What Are You Thinking?” stated, “The purpose of this survey is to identify the underlying reasons that have precluded wide scale participation in the valuable complimentary services provided the industry’s leading associations and companies.”
Keegan continued, “We are very pleased to be emerging as one of the leaders in education for the golf industry. This educational research component complements our strategic consulting practice, which is based on our philosophy of ‘listen, learn, help and lead.’ Our goal is simply to provide the operational tools and valuable insights that can be implemented immediately by golf course operators. We are thrilled to be guiding golf course owners as they seek to ensure that their vision becomes reality.”
For additional information on Golf Convergence, the book, or schedule an educational opportunity for your staff, visit www.golfconvergence.com, Twitter/golfconvergence, or call (303) 283-8880.
Diane Wilkinson, Marketing Guru
Castle Rock, CO 80108
303 283 8880