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Strengthening the Club Car Ownership Experience It Takes the “Black & Gold” Team (Mar 18)

March 18, 2015 – Purchasing a golf car, utility vehicle or low speed vehicle is just the beginning of the ownership experience. A lot depends on what comes after the sale.

Yet for some companies, including Club Car, that falls largely into the hands of dealers and distributors, who serve as the manufacturer’s face and voice. Club Car takes active steps to improve the performance of this network and strengthen the ownership experience.

That includes recognizing and rewarding Authorized Club Car Dealers and Distributors who meet the company’s most demanding standards through Club Car’s annual Black & Gold Dealer Rewards Program. Initiated in 2013, the program has awarded the prestigious “Black and Gold Partner” distinction to 100 of its Authorized Club Car Dealers and Distributors.

“Our dealers and distributors are the public face of our company, and they play a vital role in Club Car’s success,” says CEO and President Marc Dufour. “This program incentivizes our dealer network, strengthens our alliance and boosts customer satisfaction.”

Program participants had 12 months to set, meet and document rigorous standards in sales, service, parts, accessories and other areas that directly affect owners of Club Car vehicles.

“We congratulate the winners, and appreciate the efforts of everyone who took part in this ongoing program,” Dufour says.

Black & Gold Partners receive performance-based cash rewards, additional co-op advertising funds and commemorative plaques. They also earn the right to differentiate and advertise their businesses as a Club Car Black & Gold Dealer or Distributor. They represent the gold-standard service and support Club Car customers deserve and expect.

Club Car vehicles are sold through Authorized Club Car Dealers. To find a dealer near you, visit www.clubcardealer.com.

About Club Car

Club Car, one of the most respected names in the golf industry, is the world’s largest manufacturer of small-wheel, zero-emissions electric vehicles. The company’s Precedent® golf cars and Carryall® turf utility vehicles are integral to successful operations at thousands of courses around the world. The company also offers a complete line of new and used golf cars, XRT™ utility vehicles and street-legal, low speed vehicles (LSVs) for personal use, all backed by Club Car’s 50+ year legacy of superior design, manufacture and service. Club Car is part of Ingersoll Rand, and is based in Augusta, Ga. Visit www.clubcar.com.

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