March 1, 2015 – SipcamAdvan has announced that it will become the exclusive marketer and seller of Rotam North America’s line of turf and ornamental products, effective March 1, 2015.
Under the terms of the agreement, SipcamAdvan will be responsible for the Rotam products Lucid and Lada insecticides, Offset fungicide, and Rowrunner ATO and Rometsol herbicides for the professional products market. The agreement also includes future access to products in the Rotam development pipeline.
“SipcamAdvan is pleased with the partnership we’ve formed with Rotam, and we are confident that our alliance will bring value to our customers in the turf and ornamentals markets,” said Adam Burnhams, Joint Chief Operating Officer, SipcamAdvan. “Our exclusive relationship with Rotam complements our current product portfolio and will provide customers with a broader range of solutions to enhance the value we offer to the U.S. turf and ornamentals markets. We are also excited about the opportunities to collaborate with Rotam and their unique competencies and technologies to develop innovative solutions for the future.”
“This partnership allows Rotam to focus on growth in the crop protection markets while ensuring that professional products customers have continued access to these key active ingredients,” said Tom Chavez, general manager Rotam North America.
Beginning March 1, both product portfolios will be available via SipcamAdvan’s customer service group and will be supported by a field staff made up of SipcamAdvan and Rotam professionals.
“Customers increasingly desire to do business with suppliers that offer broad and diverse product portfolios,” said George Furrer, SipcamAdvan director of specialty business. “This gives our customers access to key active ingredients from a single trusted supplier along with the seamless service they expect from SipcamAdvan. It’s another step in our strategy to become a more valuable player in the T&O segment.”