March 2, 2015 – Jacobsen unveiled a Texas-sized marketing campaign at last week’s Golf Industry Show in San Antonio. With exciting new products and show promotions, an additional booth for its Certified Pre-Owned program, and a conspicuous orange presence in and around the San Antonio Convention Center, Jacobsen was the talk of the town during GIS week.
“We continued our successful ’Orange Everywhere’ campaign in new and unexpected ways,” said Ric Stone, vice president of sales and marketing for Jacobsen. “This year, we asked attendees to ’come ride with us’ in San Antonio. Whether it was stopping by our booth to see new products like the all-new Jacobsen Truckster XD, winning some great prizes through our show promotions, or enjoying a River Walk cruise on a Jacobsen-branded boat, we created many opportunities for superintendents to engage with our brand and have some fun while they were in San Antonio.”
Jacobsen’s GIS presence was anchored by the much-anticipated Jacobsen Truckster XD heavy duty utility vehicle. Serving as a replacement for the venerable Cushman Turf-Truckster, the all-new Jacobsen Truckster XD sets a new standard for capacity, power, strength and comfort. Attendees also got their first look at the new Jacobsen HoverKing, the lightest hover mower on the market.
The excitement around Jacobsen spilled out into areas outside the convention center as well, where the sights and sounds were all about orange. Conference attendees were treated to the festive sounds of a Jacobsen marching band while flash mobs of Jacobsen brand ambassadors could be seen spelling out ’Jacobsen’ at random times during the day. The famed San Antonio River Walk was also resplendent in orange as Jacobsen-branded riverboats cruised the waterways.
“Our increased presence at the Golf Industry Show is a reflection of our continued business strategy of building relationships,” Jacobsen president David Withers said. “We are satisfying the unmet needs of our customers with products like the Truckster XD, strengthening our distribution channel, and continuing to add key staff members who are helping us better serve our customers around the world.”