News

Briggs & Stratton acquires Billy Goat (May 27)

May 27, 2015 – Briggs & Stratton Corporation announced on May 20 that it has acquired Billy Goat Industries, Inc. Incorporated in 1969 and based in Lee’s Summit, Mo., Billy Goat is a leading manufacturer of specialty turf equipment, which includes aerators, sod cutters, overseeders, power rakes, brush cutters, walk-behind blowers, lawn vacuums, and debris loaders.

Billy Goat has annual net sales of approximately $30 million. Briggs & Stratton has acquired all of the outstanding shares of Billy Goat for approximately $26 million in cash, subject to customary post-closing working capital adjustments. The transaction was effective immediately.

“Billy Goat’s products complement Briggs & Stratton’s already-strong commercial turf brands, add specialty lines with market-leading innovation, and further increase Briggs’ market access to the rental channel,” said Harold L. Redman, sr. vice-president and president, turf and consumer products at Briggs & Stratton Corporation.

“Billy Goat Industries, Inc. helps us to further our strategic initiative of focusing on higher-margin commercial products,” commented Todd J. Teske, chairman, president and chief executive officer of Briggs & Stratton Corporation. “We welcome the management team and the employees of Billy Goat to our team, and look forward to building upon the strong foundation that has made them a strong and successful company.”

“We are delighted to be joining Briggs & Stratton’s 107-year legacy of success,” said Will Coates, president and CEO of Billy Goat Industries. “It was clear to my brother, Drew, and me that partnering with Briggs & Stratton gives us the best opportunity to continue with the Billy Goat brand that we care for so deeply and to focus on what this company does well. We truly believe that Billy Goat’s colleagues, customers and employees will benefit from wider access to Briggs & Stratton’s global resources inclusive of leading engine innovation, research and development, international operations, and adjacent products that serve to accelerate the growth of the brand worldwide.”

Most Popular

Golf Course Trades is produced by Golf Trades LLC and is a golf course superintendent niche digital marketing specialist. Golf Course Trades utilizes the 30 years of b2b relationships to help companies target golf courses utilizing our website, newsletter, and online turf directory. Please contact Golf Course Trades at adrep@thetrades.com or call (931) 484-8819 to request a full media kit.

Sign up below for our eNewsletter and to receive the same great Golf Course Trades content in your email box.


By submitting this form, you are consenting to receive marketing emails from: . You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Copyright © 2016-2022 The Golf Course Trades

To Top

Never Miss A Headline

Get our Weekly recap with the latest news, articles, and resources.