February 5, 2015 – The Toro Company, a global leader of turf and landscape maintenance solutions, has partnered with the National Hispanic Landscape Alliance (NHLA), an association that facilitates and promotes the advancement of Hispanic-Americans as landscape industry professionals and leaders.
“All of us here at Toro understand the growing influence of Hispanic-Americans in the landscape industry, and we want to do our part in helping advance the NHLA’s message,” explains Rob Little, director of marketing for Toro’s Residential & Landscape Contractor Businesses. “We were impressed with how closely the values of NHLA aligned with our own corporate values, and we are pleased to announce this newfound partnership.”
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Through its efforts, the NHLA seeks to inform, encourage, empower and support its members so that they can become highly successful professionals, better-engaged leaders and more effective industry advocates. Additionally, the NHLA works with elected officials and policy-makers to address issues that affect the landscape industry and the livelihood of landscape company owners and their employees.
“Toro’s steadfast commitment to the green industry over their 100 years in business is an outstanding illustration of the American dream, which truly resonates with Hispanic-Americans from coast to coast,” says Ralph Egües, NHLA executive director. “We’re looking forward to continuing our advocacy of our membership base, and supporting members like Toro help make this all possible.”
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By partnering with NHLA, Toro now will be able to better support and work with one of the youngest and fastest-growing market segments in the landscaping industry. The partnership was finalized in early 2015. For more information on Toro, please visit www.toro.com. For more information on NHLA, please visit www.masverde.us.
About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative solutions for the outdoor environment including turf, snow and ground engaging equipment, and irrigation and outdoor lighting solutions. With sales of $2.2 billion in fiscal 2014, Toro’s global presence extends to more than 90 countries. Through constant innovation and caring relationships built on trust and integrity, Toro and its family of brands have built a legacy of excellence by helping customers care for golf courses, landscapes, sports fields, public green spaces, commercial and residential properties and agricultural fields. For more information, visit www.toro.com.
About NHLA
The National Hispanic Landscape Alliance is an association that facilitates and promotes the advancement of Hispanics as landscape industry professionals and leaders and provides half million U.S. Hispanic landscaping professionals a voice in the national dialogue on environmentally responsible landscape practices, and a means through which to advocate on behalf of their businesses, the livelihood of their employees, and the quality of life in their communities.
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