Billy Casper Golf (BCG) … owner and operator of more than 120 golf courses, country clubs and resorts … has earned contract renewals at six courses coast-to-coast and in Hawaii.
The company achieved stellar performance leading to recent extensions of agreements to manage Jack Frost National Golf Club (Blakeslee, PA), Sanctuary Ridge Golf Club (Clermont, FL), SouthWood Golf Club (Tallahassee, FL), The Legacy Golf Course (Springfield, TN), Ashwood Golf Course (Apple Valley, CA) and Kukuiolono Park and Golf Course (Kauai, HI).
Under BCG’s turnkey management, all six properties have realized increases in golf rounds, non-golf amenities’ usage and total revenues. In addition, each course is enrolled in the Audubon International “Certified Audubon Cooperative Sanctuary” program, ensuring high standards protecting the environment and preserving the natural heritage of golf.
“A contract extension is the ultimate reward of a job well-done,” says Peter Hill, Chairman and CEO of BCG. “Billy Casper Golf has committed substantial resources to establish our infrastructure, so course owners realize improved returns on their investments.”
For each property, BCG directs course and property maintenance, staffing and training, clubhouse operations, food and beverage, merchandising, golf instruction, marketing and public relations, special events and financial management.
As a leading operator of daily-fee, semi-private, private and resort golf properties, BCG boasts several “signature” programs unique to the golf industry. They include Guestrac (surgical marketing), ACE (guest relations) and regional support networks of operations, agronomic and marketing managers.
Source: www.golfclubbusiness.com
