SknVue® Launches Year-Long Campaign Aimed at Golfers

SknVue,® a new 501(c)(3) nonprofit organization created to promote awareness and educate the importance of early detection, is focused on providing new solutions for skin health while specifically encouraging golfers to take charge and manage their skin wellness.  By targeting the millions of active golfers, SknVue hopes to motivate everyone to take the necessary precautions against the consequences of skin damage from sun exposure.

During every hour spent on the golf course, recreational golfers can receive 3.5 to 5.4 times the amount of UV radiation exposure needed to cause sunburn. That’s a serious amount of skin-damaging rays.  All this excessive UV radiation can lead to skin cancer, a disease that affects more than 3.5 million Americans every year, according to the American Academy of Dermatology.  In fact, one in five Americans will develop skin cancer by the age of 70, so it is especially critical to educate youth early about the importance of skin cancer prevention.

SknVue was developed by California entrepreneur Randy Wyant who spent more than 40 years as a health care executive, and most recently with a for-profit skin cancer company.  “We want to help everyone, and especially the golf community, become more aware of the actionable steps that should be taken to ensure their skin wellness,” said Wyant.  “We are focusing on golf for obvious reasons as the incidence of skin cancer is high among professional golfers, amateurs and weekend golfers who spend many hours in the sun.  All golfers need to have a plan in place when they head outdoors to protect their skin.”  

Related: Why Skin Cancer Prevention Should be in a Crew’s Routine

To help spread awareness information to the country’s golfers, Wyant formed the SknVue Legendary Advisory Board with LPGA legends Nancy Lopez, Juli Inkster, Dottie Pepper and Helen Alfredsson.  Also on the Board are skin cancer survivors Andy North and Randy Jones, as well as former LPGA Commissioner Charlie Mechem.  According to Lopez, “It’s time to take a big swing at skin cancer.  We need to do much more to combat this deadly disease, and SknVue is poised to save many lives.  I am proud to put my skin in the game for this important endeavor.”

Skin Cancer Facts

• When detected early, the 5-year survival rate for melanoma is 99%. This means education and early detection are of paramount importance.
• Over 70% of Americans do not visit a dermatologist for preventative care.
• 1 in 5 Americans will develop skin cancer by the age of 70.
• More than 2 people die of skin cancer in the U.S. every hour.

“The incidence of skin cancer is rising at an alarming rate and necessary restrictions during the COVID-19 pandemic have caused even more concern with the need for a greater sense of urgency to educate people about this deadly disease,” said Wyant. 

About SknVue

SknVue, a leading skin cancer nonprofit organization, focuses on education and early detection of skin cancer, which now is the most common cancer in the world.  To learn more, visit www.sknvue.org and connect with us on Instagram, Facebook, Twitter and LinkedIn.