The Seed Research of Oregon® brand has officially transitioned to Seed Research by DLF™. This strategic change is part of a broader initiative by DLF to unify its brand presence across North America. The shorter name, Seed Research, is already widely recognized among turf industry professionals, and the endorsement of DLF connects the popular brand to the global leader in turf and forage seed.
Key elements of the transition include:
“We believe these changes will create a more powerful brand experience for our customers and the turf industry at-large,” said Sean Chaney, vice president of turf wholesale for DLF North America. “It reinforces our commitment to delivering exceptional products and unparalleled support to our valued customers and partners.”
DLF is the global market leader in turf and forage seed, supplying seeds to more than 100 countries. The company is owned by Danish seed farmers and has a complete supply chain within turf and forage seed, sugar and fodder beet seed, seed potatoes and multiplication of vegetable seed. For more information on DLF’s North American business, visit www.dlfna.com.
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