Biral Completes Sale to Senseca, and Announces Leadership Transition

Biral, a leading provider of high-precision meteorological sensors, today announces the completion of its sale to Senseca, a global innovator in measurement technology and environmental monitoring solutions. This acquisition marks a new chapter for Biral. For the time being, the company will continue to operate under its own brand within the Senseca organization, further expanding its capabilities and market reach.

As part of this transition, Biral’s managing director, Paul Smith, will retire after decades of dedicated service. Under Paul’s leadership, Biral became a trusted partner for clients in critical sectors such as aviation, renewable energy, and transport infrastructure. Paul’s commitment to innovation and excellence has been instrumental in Biral’s growth and success.

Paul states “It has been an honour to lead Biral over the past years. I’m incredibly proud of what we’ve achieved and how we’ve grown into a company recognised for our precision and reliability. I am confident that under Senseca’s management, Biral will continue to flourish and innovate in ways that benefit both our clients and the wider industry.”

Ben Lockwood, currently serving as Biral’s Finance Director, will step up as the new Managing Director. Ben brings a wealth of financial and operational experience to the role, and his leadership will ensure continuity as Biral integrates into Senseca.

Ben commented “I’m excited to step into this new role at such a pivotal time for Biral. As we join Senseca, we have a unique opportunity to leverage their global expertise and resources to strengthen our offering further. I look forward to continuing our legacy of innovation and delivering even greater value to our customers.”

The shareholders of Biral were advised by KPMG Corporate Finance (John Levis and Dan Bagnall) and Burges Salmon (Dominic Davis and Tom Curnow). Their expertise and guidance were invaluable throughout this M&A process.

Senseca is an ideal partner for Biral due to its shared focus on high-precision measurement technologies and strong alignment with Biral’s core mission of delivering accurate and reliable data across critical sectors. Senseca’s deep expertise in industrial and environmental sensor technology, alongside its commitment to sustainability and innovation, makes it a perfect match to support Biral’s growth and expansion.

Senseca‘s CEO, Christian Unterberger, stated “We are thrilled to welcome Biral to the Senseca family. Biral’s excellent reputation in visibility and present weather sensors, as well as its thunderstorm detection capabilities, will enhance Senseca’s global footprint in the renewable energy sector and significantly strengthen its environmental monitoring portfolio.”

About Senseca

Senseca strives towards excellence in connecting the physical and digital worlds through innovative measurement solutions for a wide range of parameters: level, flow, pressure, temperature, conductivity, light, wind, humidity, as well as measurement of meteorological data.

Senseca‘s products can be found in all major applications related to megatrends, such as smart factories and cities, renewable energy, agriculture, water management, healthcare, and pharma. Ready to meet the challenges of the IoT.

In accordance with the highest industry and environmental standards, Senseca manufactures products in their state-of-the-art facilities in Germany and Italy.

Senseca is a team of over 300 dedicated experts united by a passion for top-notch measurement technology and the belief of making a valuable contribution to a sustainable world.

For more information on Senseca, visit www.senseca.com

About Biral

Biral is a global leader in the provision of high-precision meteorological sensors, delivering accurate and reliable weather monitoring data for critical sectors. With over 25 years of experience, Biral’s comprehensive range of advanced sensors supports industries including airports, wind farms, offshore platforms, road and transport networks, stadiums, and golf courses. These sensors measure key meteorological phenomena such as precipitation, visibility, and lightning activity, ensuring the safety and operational efficiency of various infrastructure and public environments.

In addition to cutting-edge sensor technology, Biral is renowned for its comprehensive customer support services. The company offers lifetime product support, ensuring that sensors maintain optimal performance throughout their lifespan. Biral also provides flexible ordering options, tailored to meet the specific needs of each project.

For more information about Biral’s solutions, visit www.biral.com.