Primera hires new VP of Member Excellence

Primera is pleased to welcome Samantha Miller to its leadership team as Vice President of Member Excellence. This role focuses on Member-Owner support and development, working directly with members to align, learn, and connect with the programs and services within Primera’s Pillars of Excellence – Growth, Engagement, Value, and Influence.

Before joining Primera, Sam spent over nine years with Barenbrug, a Primera Supplier Partner. Sam served as a part of the executive team in her role as Vice President of Marketing. In her most recent position as Chief Marketing Officer at Black Pearl Management Group, she oversaw all marketing-related activities for the group’s subsidiaries.

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“We are excited to have Samantha join the Primera team. There is a perfect synergy between Sam’s background, skills, and high-performance mindset that aligns so well with our company mission,” said Jeff Braun, CEO. “Sam, along with John Smith, our VP of Supplier Relations, and Morgan Cothern, our Cooperative Services Manager, have established our commitment to hiring top talent that furthers our mission – to provide our members with the tools, skills, knowledge, and innovation that create exceptional returns and competitive advantages that ensure they grow and prosper.“

About Primera

Primera is a business cooperative committed to providing leading technologies and advantaged opportunities to distributors, users, and manufacturers in the professional turf and ornamental, specialty vegetation management, pest control, and aquatic markets. Primera distributors consolidate purchasing across the U.S. to provide national access, unsurpassed, dedicated service; product expertise; and local touch. Our history, values, integrity, and track record shows our steadfast support and commitment to the turf, ornamental, and specialty industry participants.