Genesis Turfgrass Joins United Turf Alliance
Genesis Turfgrass recently joined United Turf Alliance as its newest owner. Based in Glen Rock, Pennsylvania, Genesis Turfgrass serves customers in Pennsylvania, Delaware, Maryland, Washington DC, Virginia, West Virginia, and New Jersey.
Mike Del Biondo founded Genesis Turfgrass in November 2005. With more than twenty-five years of green industry experience, Del Biondo’s mission was to provide products and knowledge to industry professionals. That mission has grown Genesis Turfgrass to two locations and 40 employees today. The company provides products and support to lawn and landscape services, sports complexes, athletic fields, golf courses, nurseries, sod and organic farms, agriculture, vineyards, and infield tracks.
The new partnership between Genesis Turfgrass and UTA is a logical move for both organizations as they align to better serve turfgrass professionals.
Related: D & K Products Joins United Turf Alliance
“Joining UTA is an opportunity for Genesis to partner with similar distributors around the country,” said Genesis Turfgrass Founder and President Mike Del Biondo. “We’re confident that this new membership will serve our employees and customers well for years to come.”
The addition of Genesis Turfgrass makes the third new UTA owner this year, following the announcement of D & K Products joining UTA in June. UTA now has nine owners serving turf professionals across the country.
“Our recent momentum marks strategic growth for UTA,” said Nick Strain, CEO of UTA. “We’re deliberate about who we invite into the consortium, and it’s always exciting to find a fit like Genesis.”
About United Turf Alliance
United Turf Alliance (UTA) is a consortium of U.S. distribution companies that have developed a pesticide and plant-health portfolio under the ArmorTech and Optimizer brand names. UTA markets turf protection products exclusively through its members and dealer partners. Learn more at utaarmortech.com.
About Genesis Turfgrass
Genesis Turfgrass is a green industry distributor servicing Pennsylvania, Delaware, Maryland, Washington DC, Virginia, West Virginia, and New Jersey. Learn more at genesisturfgrass.com.
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