Target Specialty Introduces Turf Fuel The Kraken Wetting Agent

Target Specialty Products, a leading provider of turf and ornamental landscaping solutions in the U.S. and Canada, introduces Turf Fuel® THE KRAKEN™. THE KRAKEN™ is an advanced wetting agent designed for turf surfaces that require the highest level of consistency and firmness.

“Through exhaustive university trials and close consultation with our network of industry experts, we have learned that professionals at the highest-level demand control over their soil hydration. Kraken combines multiple components to provide ultimate control of hydration and firmness” says Mark Jull, Head of Turf Fuel Products’ Division, at Target Specialty Products. The research has been conducted by Dr. Doug Karcher at the University of Arkansas.

“Kraken is completely unique in the market because of its ability to hold water consistently deep in the profile, while keeping the soil near the surface dry,” adds Jim Turner, Turf Fuel® Specialty Product Development Manager.

Turf Fuel’s® THE KRAKEN™ can be used at any time during the season, however, many turf professionals strategically use Kraken in conjunction with Turf Fuel® Cleanse®, Abyss™ and Vanquish® depending on season and soil conditions to achieve the best results.

Turf Fuel® products are designed to help turf professionals get the most out of their turf even in extremely stressful conditions.

Turf Fuel® product development process starts with input from a vast network of technical sales representatives and customers.  Turf Fuel® team works with experts in biotechnology, chemistry, and agronomy to develop uniquely effective solutions.  This approach leads to highly differentiated product innovations.

Target Specialty Products continues to experience exceptional growth and will continue its expansion throughout North America, expanding its footprint and customer service efforts across the West, Midwest, and East Coast regions.

For additional information on Turf Fuel please visit www.turffuel.com. For additional information on Target Specialty Products, please visit www.target-specialty.com or follow them on Facebook, Twitter, YouTube, and LinkedIN.

About Target Specialty Products

With over 80 years of industry experience, Target Specialty Products is proud to be a leading value-added solutions and service provider of turf and ornamental solutions, pest management, application equipment, supplies and education, and training programs. Target Specialty Products serves the Turf and Ornamental and Pest Management markets from 43 locations across the United States and Canada. For additional information, visit us at www.target-specialty.com.

Golf Course Trades

Recent Posts

TWCA Names Steve Whitesell Executive Director

New leadership will focus on research, industry partnerships and expanding awareness of water-saving turfgrass The…

4 days ago

2027 GCSAA Conference and Trade Show coming to New Orleans

The GCSAA Conference and Trade Show returns to New  Orleans Jan. 18-21, 2027, for the…

4 days ago

Alba Group Publishes 2025 Sustainability Report Highlighting Progress Across Global Operations

Albaugh, LLC has released its 2025 Sustainability  Report, Cultivating Opportunities Together, highlighting the company’s progress…

4 days ago

Georgia’s Premier Coastal and Mountainous ‘Hot Spots’

Originally published in Southern Fairways Magazine, Summer 2026. Reprinted by Golf Course Trades with permission.…

4 days ago

Everything Turf. One Directory.

Find trusted suppliers, products and services for every area of your golf course—all in one…

1 week ago

PGA National Resort Announces Transformative Members-Only Golf Experience

PGA National Resort, South Florida’s renowned golf destination and one of only a handful of…

2 weeks ago