PrimeraTurf
Primera, a Member-Owned cooperative serving the turf, ornamental, and specialty green industry, is proud to announce a strategic partnership with Milwaukee® Tool, a global leader in battery powered tools and outdoor power equipment solutions. This milestone marks a significant expansion in Primera’s supplier portfolio, aligning its mission to equip Member-Owners with innovative, market-driven solutions that address evolving end-user needs.
“Milwaukee Tool is thrilled to launch this new partnership with Primera and its Member-Owners,” said Jonn Graff, Senior Vice President of Sales at Milwaukee Tool. “We’re well along our journey of delivering innovative solutions for the Outdoor Trades and recognize the opportunity Primera offers to connect with new End Users thanks to the trust and relationships their Members have cultivated over decades. We’re excited to support Members in growing their businesses with in-demand offerings such as Outdoor Equipment, Power Tools, Personal Protective Equipment, Accessories, and Hand Tools along with a wide range of complete solutions tailored to the needs of the Outdoor End User.”
Milwaukee® Tool brings its industry-leading REDLITHIUM™ battery technology and powerful MX Fuel™, M18™, and M12™ platforms to Primera’s distribution network. By integration these outdoor power equipment solutions in to the cooperative’s offerings, Primera Member-Owners can now pair top-tier agronomic inputs with high-performance tools that improve jobsite efficiency, promote sustainability, and lower total cost of ownership for professional end users.
“Our goal is to enable the Primera Member-Owners to surround the customer with solutions, not just products,” said John Smith, Vice President of Supplier Relations at Primera. “Milwaukee® Tool gives our members access to best-in-class equipment that complements our core strengths in chemicals, seed, and fertilizer. As demand grows for battery-powered, low-maintenance tools, this partnership provides a timely, strategic advantage.”
“Today marks a significant milestone in our diversification strategy,” said Jeff Braun, CEO of Primera. “While our foundation will always be in chemicals, seed, and fertilizer, we recognize the critical role that professional-grade equipment plays in helping our members succeed across all green industry sectors.”
This partnership reflects Primera’s broader supplier strategy: to evolve thoughtfully into adjacent categories that strengthen member capabilities without compromising its foundation in agronomic solutions. With Milwaukee Tool, Primera takes a strategic step toward delivering comprehensive, job-ready solutions that address the full spectrum of needs in turf, ornamental, and pest management markets.
Learn how Primera empowers independent businesses through data, trust, and industry-leading programs at www.Primera.coop
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