Primera Announces New CEO, Jeff Braun

On behalf of our Board of Directors, I am excited to announce the addition of Jeff Braun as our new CEO.  For over 22 years, Jeff spent his entire career as part of the DEWALT Industrial Power Tool team, a division of Stanley Black & Decker.

During those 22 years, Jeff held 11 different positions, rising through the ranks to his most recent role as Vice President of Sales. Jeff joins Primera after posting back to back record years, where his team delivered both top and bottom-line results while transforming their division into a top-quartile industry performer.

Jeff is the right leader, right now for Primera Inc. Jeff’s leadership, cooperative experience, relationship building and an outstanding background in leading successful teams, along with tremendous business development skills will help Primera Inc., strengthen our channel partnerships, membership engagement, development of strategic supplier alliances while expanding our efforts in bringing value to all of our 60 plus members. We believe Jeff’s strong leadership experience will provide our membership leading technologies and advantaged opportunities during the next phase in our history.

We’ve attached a brief bio to give you a sneak peek into Jeff’s background, and I know you’ll be hearing from him directly, as he is eager to connect with each of you. In the meantime, please don’t hesitate to reach out to Jeff via email, jbraun@primera.coop or his cell @ 443-903-0868.