September 30, 2015 – Husqvarna Group has appointed Sofia Axelsson as SVP Group Communications, Brand & Marketing. She will be responsible for a team consisting of Group Staff Corporate Communications and Brand & Marketing. Sofia is member of Group Management, and she will take on her new position as of Oct. 1, 2015.
The aim is to further focus on driving an active and consistent overall communication from the Husqvarna Group targeting its main stakeholders, while capturing synergies and share best practices.
“During the past few years, Sofia Axelsson has built a strong Group Brand & Marketing function which has supported the new brand-driven approach in the company,” said Kai Wärn, president and CEO of Husqvarna Group. “Given the stability in the new Divisional structure and the opportunity to leverage Corporate Communications with the Brand & Marketing function, we have decided to combine these entities under the leadership of Sofia. It will create conditions for synchronizing Group with Divisions and take an even more active role going ahead.”
Elcona Country Club has completed construction of its renovated upper practice tee, marking another step…
Fish Head Farms, Inc., the manufacturer of FISH SH!T Organic Soil Conditioner, today announced an…
A new industry driven campaign promises a major boost for the future of turfgrass research…
The easy answer is: she didn’t know what she was getting herself into! It’s dangerous…
Find trusted suppliers, products and services for every area of your golf course—all in one…
Coxreels is pleased to offer various stainless steel grade choices to our customers, ideally servicing…