“Golf Course Superintendents have told us to step up as better stewards of the environment by going strictly digital,” said Golf Course Trades CEO James Wilson.
“Since we began our monthly distribution of a physical print edition to every golf course in the U.S. and Canada in 1987, we quickly became a valued resource for information about new and used equipment and turf management supplies. For 32 years our publication has been mailed to superintendents and directors of golf every single month to every course in America. While proud of the impact the physical mailing has had on the industry, we have decided to eliminate the production of the hard-copy edition.”
Weighing in heavily on the company’s decision was the ballooning cost of production and distribution. “It just makes more economic sense, plus we found superintendents are more likely to be reading our book on mobile devices,” added Editor Sharon Scott Wilson. “We saw that our audience appreciated having access from any location, whether they were on the course, in the office, or at home, by using GolfCourseTrades.com, receiving the weekly enewsletter, and tapping into the online Buyers Directory found at Directory.GolfCourseTrades.com.”
“Golf Course Trades will be expanding ways in which companies can continue to reach our audience,” said the new Co-owner and Managing Director Carrie Vandever. “We’ll continue offering companies cloud-based access to the Directory for them to update their available inventory instantaneously. And of course, they will still be able to purchase banners, advertorials, and more on our website, www.golfcoursetrades.com and in the enewsletter, Golf Course Trades Weekly. Our plans now include the ability to sponsor webinars and online, live interviews, upcoming eBooks, product branded videos, and other digital properties. We’ll be offering email marketing and the ability for companies to broadcast their messages through our social media activity, which we have not done before.”
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For more information about advertising, contact Marla Carroll at [email protected], or call 931-484-8819, ext. 1. Send news releases, guest post,s and editorial ideas to Carrie Vandever at [email protected].
About Golf Course Trades
James T. Wilson founded The Trades Publishing Company, publishers of Golf Course Trades, in 1987. Recently, Wilson has transitioned the title, Golf Course Trades, from publishing a monthly print edition to strictly a digital presence with new Co-owner and Managing Director Carrie Vandever. Golf Course Trades includes a frequently updated website, GolfCourseTrades.com; a weekly enewsletter; a managed social media network; and a series of live, online interviews. Vandever can be reached at [email protected] or 931-484-8819. Visit GolfCourseTrades.com and subscribe to the enewsletter to receive Golf Course Trades Weekly.
