Global Turf Equipment (GTE) – the world’s largest independent seller and exporter of pre-owned golf course equipment – introduced a new logo, website and overall brand identity which align with its industry leadership position.
www.globalturfequipment.com presents a clean, user-friendly design for easy navigation of GTE’s vast selection of turf machines. Updates include:
- International currency calculator and language translator
- Inventory segmented by multiple variables
- Information about equipment care, financing and other resources
- Mobile-friendly formatting
- An uncluttered homepage with new images
Throughout the website and all promotional materials is a consistent brand personality anchored by a new, globe-shape logo symbolic of GTE’s international reach.
“Our new look and feel represents the passion, professionalism and attention to detail we bring to work daily,” says Pat Yarbrough, President of GTE. “The website is more eye-catching and functionally succeeds in showcasing our products in real time.”
Coinciding with the new brand appearance, GTE unveiled a “free travel” program to tour its 35,000-sq. ft. showroom outside Tampa, Florida. Customers get a close-up look at roughly 500 machines in stock that, following GTE’s comprehensive refurbishing process, are as good as new. Upon their first purchase, GTE deducts the price of airfare.
Offering savings of up to 50% on products from Toro, John Deere, Jacobsen, Club Car and other top brands, GTE inventory includes fairway, greens and rough mowers; top dressers and spreaders; trim mowers; turf aerators, sprayers, vacuums and blowers; utility vehicles and more.
Servicing golf facilities in all 50 states and more than 80 countries, GTE carries high-quality, low-hour, off-lease equipment. All units undergo a thorough inspection of the engine, drive train, electrical system, hydraulic system and cutting units. They also come with a minimum of 50% of reel and tire life remaining, as well as new oil and oil filters, fuel and fuel filters, spark plugs, hydraulic fluid and hydraulic filters, rotary blades, bedknives and more.
More information: globalturfequipment.com, 866.588.3092
About Global Turf Equipment
Global Turf Equipment is the world’s largest independent seller and exporter of pre-owned golf course machinery, and a fiscally prudent alternative to buying new products. Founded in 2003, GTE purchases mowers, grinders, green rollers and more from short-term leases in partnership with major US financial lending firms. A 35,000-sq. ft. warehouse space serves private club, resort and daily-fee golf course clients in all 50 states and more than 80 countries worldwide. Featured brands include Toro, Jacobsen, John Deere and Club Car.