Creating Loyal Customers

For over 30 years, Wesco Turf has been leading the golf equipment industry in Florida and Southern Georgia as an exclusive distributor representing Toro, Club Car, Bernhard, Salsco, and MCI Flowtronex products. Outside of their core territory Wesco Turf also actively remarkets high quality reconditioned equipment to golf and sports turf customers.

Founded in 1987, the company’s original tag line ‘pride in excellence’ best summarizes Wesco’s culture. It may sound cliché, but Wesco has over 100 awards from the manufactures they represent, including having won Toro’s ‘distributor of excellence’ four times. Wesco’s people want and expect to win.

Associates at Wesco simply believe that if they take good care of their customers the business will take care of itself. Superior parts availability and unmatched customer service are two key hallmarks for this Toro distributor. The company takes its time to recruit and hire great people ensuring that they are placed in the right job and setup to succeed from the beginning. Wesco Turf currently has about 140 employees, who have an average tenure of about 10 years. In 2015 Wesco was one of 39 companies globally that was awarded the Gallup Great Workplace award. Wesco keeps a high focus on training and associate development across all of their Florida locations using a cross functional team structure designed to continually educate its associates and enable them to solve customer problems and eliminate customer pain.

Over the years Wesco’s business evolved from a consumer product-based business reliant on the power equipment dealer channel to one that is largely focused on the golf and grounds equipment markets. The explosive home development growth in Southwest Florida over the past 20 years fueled an impressive number of golf courses which were built during the 1990’s. Wesco was in the right place at the right time. Florida continues to lead the country in the number of golf facilities according to recent NGF data. The majority of these customers elect to lease rather than purchase their turf equipment. This fact coupled with Wesco’s high market share gives the company a strategic advantage when it comes to sourcing high quality Toro pre-owned turf equipment. Nearly all of Wesco’s used turf products originate from 3 and 4 year fair market value leases. The company’s pre-owned team regularly hand selects premium off lease equipment from original owners. This high-quality product offering ensures that they can offer customers the very best performing second-hand equipment available.

Wesco turf continually stocks over 400+ used Toro commercial products and can ship products both nationwide and internationally. Its 30 factory trained and certified technicians make certain that all re-conditioned turf products undergo a thorough inspection and service process to ensure dependability. All used reconditioned turf products sold by Wesco are backed by a 90-day unconditional warranty.

For more information visit wescopreowned.com or contact them at 888-245-4063.