Categories: News

Columbia Seeds and Barenbrug USA Form Partnership

Barenbrug USA and Columbia Seeds are strategically aligning in a Turfgrass Marketing and Production Partnership to provide more value in the market. By synergizing Columbia Seed’s premier Value Direct Link® production and distribution model with Barenbrug’s high investment in research, product development and marketing, the companies will have a leading portfolio of grasses to fill their prospective customers’ many needs.

Barenbrug USA will now have direct access to Columbia Seeds’ premier Value Direct Link® production and distribution model, which facilitates the flow of seed directly from the producer to the marketplace. Columbia Seed brings a close association with top-quality growers and a multichannel distribution system. Value Direct Link®—from producer to local and world markets—means tremendous value and savings for the entire grass seed industry.

Columbia Seeds will benefit from access to certain Barenbrug premier turfgrass technologies such as Yellow Jacket® Enhanced Seed Coating, RPR® and RTF® to offer for its customer blends and mixes. Barenbrug’s patented technologies are known for creating entirely new turfgrass categories, which are recognized and requested by name at the end-user level—whether in sports, golf or landscape.

This new partnership will allow both Barenbrug USA and Columbia Seeds to provide a vast portfolio of options to both new and existing distribution channels in North America. Both companies will have the unique opportunity to exchange improved turf-type varieties and have first-look access to new genetics. As part of this sharing, Barenbrug will increase its investments in turfgrass research, product development and brand development focused on unique, sustainable traits that provide solutions to tomorrow’s challenges in turfgrass. Moreover, distributors will be able to create additional value by consolidating orders between both seed companies.

Barenbrug USA and Columbia Seeds are excited about the opportunities this partnership creates for the future. “Scott Harer and I are honored to have Columbia Seeds involved in this collaboration,” commented Tom Pape, VP Columbia Seeds. “It is exciting to be able to offer our customers access to highly regarded technologies and brands.” James Schneider, President Barenbrug USA, stated, “Today’s competitive environment demands that seed companies think differently so both value and innovation can be accessible to customers. We are delighted to partner with a quality company and quality people who complement what we do best—providing innovation and solutions.”

Golf Course Trades

Recent Posts

Carolinas Superintendents Commit $286,000-plus to New Turf Research

Golf course superintendents in the Carolinas will give researchers close to $300,000 in grants for…

22 hours ago

Major Curley-led rebuild for new First Tee venue

Architect Brian Curley of design firm Curley-Wagner has broken ground on a reconstruction of the…

3 days ago

How to Pick the Right Lake Company (Without Getting Sunk)

When it comes to taking care of your pond or lake, you don’t want to…

3 days ago

Travis Pointe Country Club Announces a $6+ Million Clubhouse Renovation and Golf Course Enhancement

Travis Pointe Country Club, the distinguished member-owned private golf and lifestyle club in Ann Arbor…

4 days ago

Syngenta launches GreenCast Connect: the future of digital agronomy in the palm of your hand

Syngenta, a global leader in agricultural innovation, announced today the launch of GreenCast® Connect, a…

1 week ago

Interview with a Golf PR Veteran: Making the Rounds – Installment 37

This column features recollections of the author’s 37 years as a golf writer. These installments…

1 week ago