Categories: NewsPeople

Brian Bourbonnais Joins Irrometer as Director of Sales and Marketing

IRROMETER Company, Inc., a world leader in manufacturing soil moisture sensing and monitoring equipment for nearly 70 years, is pleased to announce a new addition to the management team, Mr. Brian Bourbonnais as Director of Sales and Marketing.  Mr. Bourbonnais will be responsible for overseeing company revenue growth and developing new strategic marketing initiatives with representatives, dealers, and distribution channel partners worldwide.

Brian joins Irrometer Company Inc., with over 15 years of experience managing multiple nationwide sales and distribution channels, including a portion of that being the owner/operator of a marketing agency. Irrometer Company President, Tom Penning comments, “We look forward to utilizing Brian’s extensive marketing experience to help provide company partners with added resources, tools, training, and valuable distribution network communications.”

About IRROMETER Company, Inc.,

The IRROMETER Company has been in business since 1951, manufacturing soil moisture measuring, controlling, and sampling instruments used worldwide for scheduling irrigation. Principal brand names are IRROMETER™ and WATERMARK™. These instruments measure soil moisture and are used by irrigation managers worldwide to improve water use efficiency.

IRROMETER Company, Inc., “Optimizing Irrigation…Maximizing Conservation…Worldwide – Since 1951”. For more information please contact info@irrometer.com or visit online at www.irrometer.com

Golf Course Trades

Recent Posts

GCSAA announces winners of 2026 Legacy Awards

The Golf Course Superintendents Association of America (GCSAA) has awarded 20 college scholarships as part…

1 week ago

SiteOne Announces 28th Annual Women in the Green Industry Conference in New Orleans

Registration is now open for the 2026 Women in the Green Industry Conference hosted by…

1 week ago

Superintendents Online Turf Directory – EVERYTHING TURF

Our online directory, directory.GolfCourseTrades.com is the go-to resource for the busy superintendent. It is your opportunity…

1 week ago

$38 Million Renovation Planned for Virginia Beach National Golf Club

$38 Million Renovation Planned for Virginia Beach National Golf Club Virginia Beach National Golf Club…

1 week ago

The Irrigation System Behind One of Golf’s Most Iconic Courses

Maintaining one of the world's most iconic golf courses requires more than expert agronomy. At…

2 weeks ago

How One Golf Course Improved Turf Without Using More Water

As golf facilities across North America confront increasingly dry conditions and growing pressure to conserve…

2 weeks ago